"An investment in knowledge pays the best interest."

- Benjamin Franklin

News and Events

Leading the Way to Las Vegas

“I’m not going to give you leads—I’m going to give you students.”  That’s the message All Star account manager Kelly Hancock wants her clients to take away from their LeadsCon...

We’re hiring! SEO Manager

Do you eat, breathe and sleep SEO? We're looking for a top-notch performer to power our SEO strategy. Dive into the highly visible role of SEO Manager for the content marketing team in our Seattle office.

Affiliate Summit West 2015: Strengthening Relationships and Identifying Emerging Trends

Affiliate Summit West took place in the Paris Hotel in Las Vegas, as it does every year. This show is composed of vendor/client meetings, the Meet Market, the keynotes/speakers, the...

Business Gets Personal: All Star and the Art of Storytelling

An embarrassing fall at an airport.  A killer chicken in Hawaii.  A childhood encounter with a vacuum cleaner that ended in a trip to the emergency room. It’s surprising the...

How All Star Technology Connects Students and Schools

Quick—what’s the first thing that comes to mind when you hear the word “technology?” My phone. Wi-fi. Miracle. At All Star, we have a different take—one that focuses on aspiring...

5 Predictions for Higher Education in 2015

  Marketing and lead-gen for the education space is a fast-moving business. When you’re juggling so many balls at once, it’s hard to know which one to keep your eye...

Are Schools Capping Their Programs Too Soon?

Our schools are all too familiar with the endless dialogue that occurs every month around allocation. Monthly, a relentless number of emails that demand to be read are received by...

From Technology to Symphony: All Star’s Jeston Hays Sings and Tells

All Star's Jeston Hays has been singing with various church and community choirs/choruses for years. He talks about auditioning for the brand new Ensign Symphony and Chorus, and performing at a recent concert at Seattle's Benaroya Hall.

Lead Generation: Quality vs. Quantity

Once upon a time the educational lead generation space was fueled by the philosophy that quantity was king. Generating more leads for schools meant more profit and more seats filled...

Pass Summit 2014: Marc Kuyper

Pass Summit is the largest SQL and BI conference in the world, with 5,000 SQL Server and BI professionals from over 2000 companies and 50 countries attending the conference. We...

Compliance in Educational Lead Generation

The educational lead generation space is emerging from a dark place fueled by intense scrutiny from federal regulating agencies and the skepticism of the post-traditional student in the for-profit market....

2014: The Year in Education Search

As 2014 comes to a close and we set our sights on the upcoming year, we thought it would be interesting to share a little bit about the trends we’ve seen. So,...

Schools Preparing Students for Graduation

Last March, President Obama passed legislation designed to protect students who chose to start—or return to—college to gain more skills for advancement in a current career or to change careers...

Dreamforce 2014: Catch the Wave!

Salesforce has become the premier Customer Relation Management (CRM) for top companies such as Microsoft, Hewlett Packard, Disney, (and of course, All Star). Thanks to its popularity and scope of...

Implementing Business Strategy for Greater Success in Changing Times

I visited Whitworth University on October 21, 2014 at the invitation of Professor John Hengesh, ‎Director of Graduate Studies in Business. John and I co-founded the Blue Mountain Rugby Club...

Using Lead Intelligence to Increase Enrollments

Our customers run the gamut from the very sophisticated and in-depth Request for Information (RFI) forms to the tame – read: just a phone number and degree status. When you...

From Putt-Putt to Ping Pong

When I first started working at ASD I heard epic tales of a company Putt-Putt tournament. I had my doubts, but then I got the email: Putt-Putt Save the Date! Theme this year is "Favorite Childhood Movie."

All Star at Ad Tech: 5 Tips for Making a Conference Seriously Productive

All Star attended Ad Tech New York earlier this month. Located at the Javits Conference Center in Manhattan, the show brought together more than 8,000 digital marketers from the U.S....

SIC 2014: Social UX and Thinking Outside of the Box

This year’s Seattle Interactive Conference was focused on the “makers” in marketing. As a result, many of the panels were about innovation, especially in the digital sphere. This, of course,...

Content Marketing World 2014: Learning to Connect the Dots

Content Marketing World 2014, otherwise known as CMWorld is an annual event hosted by the Content Marketing Institute, with this year’s event reaching about 2500 marketers in over 50 countries....

SIC 2014: Merging Old Ideology with New Technology

In our technology-driven society, we’re used to things happening at the speed of light, from tweeting and texting to trading stocks or ordering groceries online. Even the way we create...