About All Star

All Star is an independent, employee-owned marketing and technology company focused on helping individuals advance their careers and improve their lives through education.

Our Team

Meet the hard-working, talented group of people dedicated to helping post-traditional students get back to school and achieve their career goals.

Careers

Do you have what it takes to become an All Star? You’ll need to bring your A-game to join us on our quest. Find out if we have an opening to match your expertise.

Get In Touch

Want to partner with us or find out how we can help you grow your business or reach your enrollment goals? No matter what’s on your mind, we’re happy to hear from you.

All Star History

2000

2000

Welcome, All Star Directories

After leaving Microsoft in 2000 to pursue entrepreneurial interests, All Star’s founder, Mike Mathieu, worked with a colleague to develop e-commerce and web marketing ideas. Mike's vision was to create a family of lead generation sites, and from there, All Star Directories was born. "Star" comes from the symbol, which represents the wide range of vertical markets Mike hoped to serve.

2001

2001

We're here for you

In September of 2001, All Star joined a small number of innovative companies creating online resources for post-traditional students to explore career and educational options. Schools realized that third-party lead gen sites could be complementary to their proprietary marketing activities.

2001

2001

Ready, set, launch

The company’s first site, All Nursing Schools, launches.

2002

2002

All Star means business

All Business Schools and All Criminal Justice Schools debut.

2003

2003

Gaining ground

All Education Schools and All Allied Health Schools launch.

2003 - 2010

2003 - 2010

Growing into All Stars

All Star is named to the State of Washington’s Fastest Growing 100 Companies for eight consecutive years.

2004

2004

Keeping it creative

All Art Schools and All Culinary Schools make a bow.

2005

2005

It just comes naturally

Natural Healers is acquired.

2005

2005

Welcome Mr. President

All Star hires Doug Brown as President, a growth-oriented operating executive, to help our founder transition to new entrepreneurial ventures and community service activities.

2006 - 2008

2006 - 2008

Standing proud

All Star was named to Seattle Business' Best Companies to Work For.

2008

2008

Reaching new heights

As a growing company, All Star decides to move from Fremont to the Waterfront, allowing for a bigger space and new opportunities.

2010

2010

Shining bright

President Doug Brown wins the Entrepreneur of the Year award from Ernst & Young for his leadership and innovation.

2010

2010

Crunching the numbers

For-profit schools increased their student base from roughly 250,000 students in 1990 to approximately two million students in 2010, or ten percent of active post-secondary students.

2011 - 2013

2011 - 2013

Staying in the lead

Contraction of the for-profit post-secondary education market leads All Star to partner with non-profit schools, as well as regroup and emphasize lead quality over lead volume to improve the consumer experience on our web sites.

2014

2014

All for one and one for all

On August 22, 2014, All Star Directories went from being owned by a private equity firm to becoming an employee-owned company.

2015

2015

Making a move

As an employee-owned company, All Star initiated significant changes. Among them was an office move, which was predicated on employees’ desire to move closer to mass transit and Seattle’s downtown core.

2015

2015

An All Star CEO

On July 15, 2015, it was announced that long-time member of the marketing and sales teams, Bill Hummel, would become CEO. Doug Brown, who had served as chief executive for ten years, agreed to serve on the board of directories for an extended period of time.

2015

2015

Looking toward the future

Technology Education makes its entrance.

2016 - 2017

2015 - 2017

Keeping our eye on the target

All Star launches a series of targeted microsites to help students find schools for focused careers and moves forward as a more diversified education services company.

“The environment here is unlike any other place I’ve worked. There is a level of flexibility that allows us to try new things, change them, and try again. The people are all friendly and very good at what they do. It’s very evident that this company cares for its employees.”
 

– ALL STAR EMPLOYEE