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Search Marketing Specialist The All Star Opportunity:
Come join All Star Directories, the 12th fastest growing private company in Washington State and one of the largest providers of online student directories. We are a leader in online marketing and student recruitment for colleges and have been recognized by NW Jobs as one of the best companies to work for in Seattle. If you have a passion for Search marketing and are creative, strategic and like to work in a fast-paced environment, then you are right for this role! Job Summary: The Search Marketing Specialist is a key role responsible for the day-to-day management of search advertising campaigns for the All Star Directories web sites. The ideal candidate is extremely analytic and will be able to take calculated risks with a large advertising budget. Responsibilities: - Track and analyze key search metrics and execute on your findings – this may include bid adjustments and/or campaign optimization
- Write and test ad copy, identify and launch new advertising programs, and collaborate with Product Managers on how to optimize landing pages
- Build and manage strong relationships with search engines and other vendors
- Present data and recommendations to key stakeholders
- Keep your pulse on the all things search marketing
Requirements:
- Strong analytical skills
- Must be familiar with Excel
- Desire to successfully reach goals
- Desire to test and improve creative and all campaign elements
- 2-3 years of experience in business analysis
- Strong communication and organizational skills, including the ability to manage multiple projects simultaneously
- Self-directed and able to working independently, but recognize the requirements of contributing in a team environment
- Bachelor's Degree
Preferred, but not required: - Yahoo Ambassador and/or Qualified Google Advertising Professional
Work Environment and Physical Requirements:
- Standard office environment requiring extensive use of standard keyboard and phone system.
To apply, please email your resume to: jobs@allstardirectories.com. Candidates, please indicate the title of the position you are applying for in the subject line of your email. More about:
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