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Vice President of MarketingAll Star Directories, Inc. is the Internet's fastest growing publisher of online and career school directories, matching millions of highly qualified prospective students with the schools that best meet their education needs. From leading research institutions to fast-growing online and for-profit schools, more than 7000 featured schools trust All Star Directories as the authority in online student recruitment. The All Star Directories network of sites focus on a wide range of fields including health care, art, business, teacher education, psychology, criminal justice, computer training and nursing.
We seek a confident, decisive yet collaborative strategic leader in this role with proven people management skills. Our ideal candidate has applied this style into the Web Marketing profession incorporating the latest search engine optimization and lead generation internet strategies. We believe this is one of the best executive positions available in Seattle with a profitable, growing, privately-held company in the rapidly expanding market of online lead generation.
KEY RESPONSIBILITIES - Overall responsibility for profitability of our websites.
- Develops and articulates the company's overall marketing message and product positioning, ensuring consistent translation across all marketing channels.
- Develops, implements, and manages the tactical execution of customer acquisition and retention marketing programs (direct mail, search engine optimization, online media, etc.), utilizing appropriate cross-selling strategies with new and existing customers.
- Creates competitive differentiation, leveraging key synergies and business development opportunities.
- Builds global awareness while leveraging key industry relationships, allowing All Star Directories to navigate and expand into new market segments.
- Directs the achievement of effective market share performance through a combination of internal growth and acquisition initiatives.
- Provides creative strategy and user experience direction for corporate web design and performance.
- Utilizes effective resource management in the area of metrics analysis and lead generation strategies.
- Integrates marketing, and business development metrics.
- Actively evangelizes the web in a manner that builds enhanced channel affinity.
- Establishes a long term strategic vision for an integrated web marketing and lead generation program.
- Establishes and directs the annual strategic marketing plan and operating budget to achieve corporate performance objectives.
- Monitors and reviews market/trend research reports (including competitor analysis & marketing surveys) to determine new or existing product opportunities that will ensure continued company profitability.
- Participates in evaluating company acquisition candidates
- Other key duties as assigned
REQUIREMENTS - 15+ years of related business experience (7+ years of high-tech, high-growth oriented marketing experience, 5+ years of recent management experience).
- Strategic leader with the capacity to generate results in a technology enabled consumer media or online advertising organization.
- Ability to credibly influence internal cross functional teams, distribution partners, and advertisers.
- Demonstrated experience developing successful internet marketing strategies that monetize search engine programs.
- Superior leadership skills with a proven track record helping organizations achieve high performance standards.
- Fiscally focused leader that has consistently exceeded and supported Company revenue targets.
- Must have successfully managed significant operating budgets with demonstrated results.
- Must have strong project management experience with exceptional organizational skills.
- Balanced blend of tactical and strategic management abilities.
- Global marketing expertise strongly preferred.
- Outstanding communication and negotiation skills.
- Bachelor Degree or MBA preferred with a concentration in Marketing.
KEY ATTRIBUTES - SEO and Lead Gen Expertise
- Analytical mind to measure results, yet action oriented to implement strategies or resolve issues
- Long-term builder and thinker
- Effective goal setting in a complex environment
- Growth experience in the range of $40 to $200 million
To apply, please email your resume to: jobs@allstardirectories.com. Candidates, please indicate the title of the position you are applying for in the subject line of your email. More about:
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