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Qualified LeadsProspective students are online.The Internet is - categorically - the deepest and widest market of prospective student candidates. A recent NAGAP (National Association for Graduate Admissions Professionals) ETS study showed that over 94% of graduate students are researching schools online. Another recent study, by the NACAC (National Association for College Admission Counseling), indicated that 70% of graduating high school students research schools online. Regardless of whether your target candidate is next door or half way across the country, the Internet is the best way to reach them. The highest quality inquiries come from prospective students in research mode.
When students go online to research opportunities for education, most begin their research process at the search engine level. However, search engines cannot effectively organize and categorize schools and their programs. That's where we come in. Our comprehensive directories focus on specific fields of study offering prospective students the "next logical step" after search engines. Online directories qualify leads in a way no other medium can: by their interest level.Unlike other forms of advertising, students researching on a comprehensive directory explicitly select a program from a comprehensive list of alternatives; producing inquiries from students that are further along in the decision-making process.
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