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10-Year Microsoft Veteran Joins All Star Directories Management Team

All Star Directories Adds Former Microsoft Exec Jay Goldstein to Lead Marketing Efforts

SEATTLE, Washington - February 14, 2005 - All Star Directories, Inc., the Internet's fastest growing publisher of school directories, announced today that Jay Goldstein, a former Microsoft executive with over 15 years of leadership experience in consumer marketing and product management, will lead the company's marketing division.

"We are delighted to have someone of the caliber of Jay Goldstein join All Star Directories, " said Mike Mathieu, All Star Directories President and CEO. "Jay will be a tremendous asset to the organization as he shapes and defines our marketing vision. His leadership skills will enhance our ability to promote and brand our products to both existing and new markets."

With a distinguished career in marketing leadership, Goldstein is uniquely qualified to assist All Star Directories in managing its record setting growth. Most recently Goldstein was responsible for branding and marketing Microsoft to US software developers, and prior to that he led the MSN Product Management division during a high-growth period for the portal. During his decade-long tenure at Microsoft, Goldstein held key product management leadership roles, marketing and promoting multi-billion dollar products including Internet Explorer, Windows 2000 and Windows 95. Goldstein also brings with him several years of direct marketing leadership from his tenure at Citibank.

Goldstein holds an MBA from Columbia University with honors and a BS from Cornell University.

About All Star Directories
All Star Directories, Inc. is the Internet's fastest growing publisher of school directories, matching millions of highly qualified prospective students with the schools that best meet their education needs. From leading research institutions to fast-growing online and for-profit schools, more than 2,500 featured schools trust All Star Directories as the authority in online student recruitment. The All Star Directories network of sites focus on a wide-range of fields including health care, art, business, teacher education, psychology, criminal justice, engineering and nursing.

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Press Contact
Mike Mathieu
President and CEO
(888) 404-8043 x551
mike@allstardirectories.com

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