E-Commerce Customer Experience Authority Joins All Star Directories

SEATTLE, Washington - May 2, 2005 - All Star Directories, Inc., the Internet's fastest growing publisher of school directories, announced today that Linda Walmer, a former Microsoft and drugstore.com manager with over 15 years of leadership in defining product vision and shaping end-user experience, will lead the company's program management division.

"Linda has distinguished herself as an e-commerce product designer with strong customer empathy and the ability to think long-range on business strategies and product vision. She's a manager with superior team building and cross-group collaboration skills," said Mike Mathieu, President and CEO of All Star Directories.

"This position requires an individual with the right combination of management savvy, consumer focus and technological passion," continued Mathieu. "Linda has demonstrated her abilities in these areas and is an excellent addition to the leadership team. She will help ensure that All Star Directories continues to help thousands of prospective students find the schools they're looking for daily."

With a notable career in program management, Walmer is exceptionally qualified to assist All Star Directories in improving the Web site customer experience. Most recently as a Group Program Manager in Microsoft's MSN division, Walmer successfully released major versions of Windows Marketplace and MSN Shopping every six months. During her tenure at drugstore.com, Walmer led the Customer and Site Experience team, focusing on customer conversion and personalization features. Walmer also brings with her several years of program management experience during her years at iCat Corporation.

Walmer holds a BS in Applied Mathematics and Computer Science from Carnegie-Mellon University.

About All Star Directories
All Star Directories, Inc. is the Internet's fastest growing publisher of school directories, matching millions of highly qualified prospective students with the schools that best meet their education needs. From leading research institutions to fast-growing online and for-profit schools, more than 3,000 featured schools trust All Star Directories as the authority in online student recruitment. The All Star Directories network of sites focus on a wide range of fields including health care, art, business, teacher education, psychology, criminal justice, engineering and nursing.

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Press Contact
Jay Goldstein
Director of Marketing
(888) 404-8043 x592
jayg@allstardirectories.com

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