All Star Directories Delivers Industry-First Recruiting Tool

April 27, 2004 (Seattle, WA) - All Star Directories, the fastest growing publisher of school directories on the Internet, announced today the immediate availability of an innovative new Event Calendar that allows schools to cost-effectively promote and register students for their open houses and information sessions. This helps schools increase qualified student applications, since research shows that students who attend an open house are more likely to apply. The All Star Directories Event Calendar represents the first time that any school directory has integrated a calendar of events directly into each Featured School listing, allowing students to register online for the events.

Schools can log into their password protected online Inquiry Manager to update their Event Calendar settings at any time. The same Event Calendar can also be used to promote upcoming admissions-related deadlines like financial aid or application deadlines. Effectively immediately, Event Calendar is included for free with all Featured School listings.

"Event Calendars are an easy to use tool that can have a powerful impact on applications rates," said Mike Mathieu, President/CEO and founder of All Star Directories. "We will continue to relentlessly innovate in our pursuit of higher conversion rates for our Featured School customers."

Each Featured School gets a fact sheet with 750 words, a logo, and two color photos, plus an inquiry form tailored to your school's recruiting requirements. We stand behind our service with a 100% satisfaction guarantee, trial periods as short as 60 days, and a reporting system with clear, measurable results so you'll really know what you're paying for. What's more, our unique Double-filter technology, AutoResponder emails, and Event Calendars ensures that more of your student inquiries turn into enrolled students.

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All Star Directories is the fastest growing publisher of school directories on the Internet. Founded in 2001 by former Microsoft executive Mike Mathieu, All Star Directories now represents more than 1,400 schools - leading colleges and universities that look to All Star Directories to use the internet to help them recruit the right students to their specialized programs. More than eight million prospective students will visit the All Star Directories network of sites this year, in nine focused fields of study - allied health, art, business, criminal justice, culinary arts, education, engineering, nursing, and psychology.

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