Erin Wu

Digital Campaign Manager

All Star Since:
December 2019

Erin is responsible for tracking, analyzing, and optimizing SEM/PPC campaigns across search platforms, and works with other marketing teams to curate a positive user experience on All Star sites.

Prior to All Star, Erin worked as graduate student researcher at the University of Washington, concentrating on market research, UX research, and content strategy. After graduation, she completed her internship at SAP Concur in Bellevue, where she worked as a content marketing intern with the Global Integrated Marketing team.

Her favorite part about working at All Star is her colleagues and its dog-friendly office, saying, “I love dogs but never had any dogs of my own, so it’s a perk to meet and pet my colleagues’ furry friends. The people here are nice and caring, and the organization values the employees as much as it values the customers.”

Erin is an international student originally from China, and she has a bachelor’s degree in Media Studies from the University of California, Berkeley, and a master’s degree in Digital Media from the University of Washington.

When she’s not at work, Erin likes to hang out with friends and do outdoor activities—either hiking in the summer or snowboarding in the winter, or to explore coffee shops and restaurants in the city. She also likes yoga and cleaning her apartment, noting, “They are both meditative activities for my mind and body.”