Erin Wu

Digital Campaign Manager

All Star Since:
December 2019

Team:
Marketing

Erin creates, manages, and optimizes online marketing campaigns on the paid search and social platforms. She collaborates closely with the content team, data team, and product team to design landing page experiences that curate a positive customer journey.

Prior to All Star, Erin worked as a graduate student researcher at the University of Washington, concentrating on market research, UX, and content strategy. After graduation, she completed her internship at SAP Concur, where she joined the Global Integrated Marketing team and conducted market research to deliver competitive insights that informed global marketing campaigns.

She earned a Bachelor’s in Media Studies from the University of California, Berkeley, and a master’s degree in Digital Media from the University of Washington. Erin is an international student originally from China.

She says All Star has a great culture that values the employees as much as the clients and customers: “It has a great work-life balance. People at All Star have diverse backgrounds and are very talented, and care about doing something meaningful in the right way.”

Outside of work, Erin likes to explore fun places in the city with friends, such as the good coffee shops and restaurants. She also likes yoga and cleaning her home, finding them “meditative for my body and mind.”