by: Nate Thramer
LeadsCon has become more than an annual meet and greet for All Star and our partners. As a leader in the industry, we’ve built trusting relationships that facilitate discussion and brainstorming geared towards maximizing mutual success. It’s not about what we can do for our partners or what they can do for us, but what we can do together.
The 2018 edition of LeadsCon West saw 13 All Stars host 34 meetings and our now customary patio party. A positive sense of forward momentum carried us from one meeting to the next and into each evening of dinners. Our customer dinners, as customary as the patio party, are every bit as productive as our daily meetings. They usually run late into the evenings as many of our long-standing partnerships have created relationships that span years, and a little personal catch-up is a welcomed break from business for everyone.
It’s commonplace for us to return from LeadsCon with individual and company wins, but we’ve reached a point where the understanding we have of every aspect of the industry and of each of our partnerships allows us to send our partners home with just as many, if not more, wins. The positive feedback we heard from many of our meetings about the preparedness of the sales and marketing teams is a testament to their diligence and the pride we take in providing decision-making insights even in a casual business setting like Las Vegas. We expect our partners to have a working knowledge of our campaigns, but understand that they are usually managing many vendors and campaigns, which creates an opportunity for us to set ourselves apart with our insight.
As All Star has grown and matured as an employee-owned company, we’ve established a reputation within our industry built around our values:
We’re not only demonstrating our values internally as coworkers within the company, but, externally, we’re sharing those values with our partners. By doing so, it shows that we’ve found commonality in those values in the mutual interests, business and otherwise, discussed during meetings, dinners and at our patio party.
Despite LeadsCon falling three weeks earlier than last year, we were treated to perfect weather for the patio party and enjoyed a couple hours socializing, and in some cases working, with more than 30 of our partners at Beer Park at the Paris Las Vegas. Beer Park is the one thing we will definitely miss about the Paris when LeadsCon moves to the Mirage next year. An open-air bar with ample soft seating and standing room, backdropped by the Bellagio fountains, Caesars Palace and the Cosmopolitan, Beer Park is one of the best spaces the Paris has to offer. Many of our partners have worked together in different capacities over the years, so the patio party offers a chance to chat with us, but also an opportunity to connect with old colleagues and friends in a stress-free environment.
With each passing LeadsCon, as we settle back into our routines and implement and finalize our outcomes from the week, the value of winning together continues to permeate our partner communications and interactions. The shared values we strengthen during our facetime with partners is becoming increasingly important as our customer base broadens and our industry is dominated by a few key players. If each year we’ve set a new level of expectation for our customer service and created commonality in our values with our customers, that’s a win we can collectively build upon year-round until the next LeadsCon.