About All Star
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Welcome, All Star Directories
After leaving Microsoft in 2000 to pursue entrepreneurial interests, All Star’s founder, Mike Mathieu, worked with a colleague to develop e-commerce and web marketing ideas. Mike's vision was to create a family of lead generation sites, and from there, All Star Directories was born. "Star" comes from the symbol, which represents the wide range of vertical markets Mike hoped to serve.
We're here for you
In September of 2001, All Star joined a small number of innovative companies creating online resources for post-traditional students to explore career and educational options. Schools realized that third-party lead gen sites could be complementary to their proprietary marketing activities.
Ready, set, launch
The company’s first site, All Nursing Schools, launches.
All Star means business
All Business Schools and All Criminal Justice Schools debut.
All Education Schools and All Allied Health Schools launch.
2003 - 2010
Growing into All Stars
All Star is named to the State of Washington’s Fastest Growing 100 Companies for eight consecutive years.
Keeping it creative
All Art Schools and All Culinary Schools make a bow.
It just comes naturally
Natural Healers is acquired.
Welcome Mr. President
All Star hires Doug Brown as President, a growth-oriented operating executive, to help our founder transition to new entrepreneurial ventures and community service activities.
2006 - 2008
All Star was named to Seattle Business' Best Companies to Work For.
Reaching new heights
As a growing company, All Star decides to move from Fremont to the Waterfront, allowing for a bigger space and new opportunities.
President Doug Brown wins the Entrepreneur of the Year award from Ernst & Young for his leadership and innovation.
Crunching the numbers
For-profit schools increased their student base from roughly 250,000 students in 1990 to approximately two million students in 2010, or ten percent of active post-secondary students.
2011 - 2013
Staying in the lead
Contraction of the for-profit post-secondary education market leads All Star to partner with non-profit schools, as well as regroup and emphasize lead quality over lead volume to improve the consumer experience on our web sites.
All for one and one for all
On August 22, 2014, All Star Directories went from being owned by a private equity firm to becoming an employee-owned company.
Making a move
As an employee-owned company, All Star initiated significant changes. Among them was an office move, which was predicated on employees’ desire to move closer to mass transit and Seattle’s downtown core.
An All Star CEO
On July 15, 2015, it was announced that long-time member of the marketing and sales teams, Bill Hummel, would become CEO. Doug Brown, who had served as chief executive for ten years, agreed to serve on the board of directories for an extended period of time.
2015 - 2017
Keeping our eye on the target
All Star launches a series of targeted microsites to help students find schools for focused careers and moves forward as a more diversified education services company.